Data Vs Information Vs Intelligence. Data will always change as there is always more coming in. Intelligence combines information to form a predictive narrative that enables better decision-making.
Sep 15 2016 Raw facts gathered about a condition event idea entity or anything else which is bare and random is called data. The DIKW pyramid also known variously as the DIKW hierarchy wisdom hierarchy knowledge hierarchy information hierarchy and the data pyramid refers loosely to a class of models for representing purported structural andor functional relationships between data information knowledge and wisdom. Data in its rawest form is a recorded truth from a.
For the sake of this article data is individual collected elements that when put together and processed create contextual information Intelligence.
Information refers to facts concerning a particular event or subject which are refined by processing. Knowing that most of your customers are from the age range of 18 to 24 for example can make you decide to offer more products likely to be bought by this particular age range thus optimizing your sales. Data will always change as there is always more coming in. Feb 13 2014 Another difference between information and data is that information is a snapshot of certain data at a single point.
